In an increasingly digital and visual world, LED video walls have become protagonists in the display of content. These impressive displays have found their place in a variety of settings.
What kind of content can actually be displayed on an LED video wall? In this article, we’ll break down the various ways this technology can be leveraged to deliver amazing and captivating content.
Explore the wide range of multimedia content and format options that can be shown on these screens.
When we refer to Led technology, a main challenge is presented. Most people believe that that challenge lies in mounting the towering displays.
But no, they are wrong. The assembly should not represent a major problem considering that you can count on experienced installers from the specialized company you select.
The main challenge is to create impactful content that reflects what your brand wants to say, that is innovative and attractive, and that meets the standards necessary to be transmitted and readable on these luminous giants.
While there is no magic solution to unlocking the secrets of the perfect Led content, we can explore the options available that get us close enough to the desired ideal to overcome any challenge.
Here we will see the main multimedia content options and their formats:
- High resolution images and photos. Ideal for displaying visual presentations, digital art galleries, promotional images and product photography in some formats such as JPEG, PNG, GIF.
- Promotional videos, informative content, dynamic visual presentations, among others. Possible formats are, among others, MP4, MOV, DivX, AVI, ASF and WMV.
- Live broadcasts of events such as concerts, conferences and sports matches in any other format compatible and playable with your PC.
- Social Walls: Joining the Hashtags trend is a fresh way to connect with the public. Showing feeds from social networks like Facebook, Instagram, TikTok in real time generates a very effective interaction.
- Animated films: Awareness campaigns can be carried out in animated video formats and contribute to raising awareness on various social, cultural, and environmental issues. Animated videos of products, practical uses, recommendations, etc. can be made.
- Brand Stories: Generates a sense of belonging that multiplies, since it is visible to hundreds at a time. For this you can use free and paid editing and layout software.
- Call to action for discount offers. If you’re announcing a sale, if you’ve devised a contest, if you’re offering special sales or invites to see the new seasonal collection.
- Messages: Displaying text clearly and legibly makes them an effective tool for conveying important messages, announcements, news, and notices. Different fonts, sizes, and visual effects can be used to highlight relevant information.
- Interactive content: they can be interactive by adding touch technology or motion sensors. This allows users to interact with the content, such as navigate maps, make selections on touch screens, play games, and participate in interactive applications.
These ideal content tips for LED screens are just some of the most chosen and effective options to meet your goals and those of your brand. But always remember that the limit for any content is only delimited by the imagination.
Know your technical specifications.
LED video content comes with its own set of rules. To live up to the strategy and exploit its full potential, it must adhere to certain design principles.
- Viewing distance: The pixel density of the LED panel and the viewing distance will determine how big and eye-catching your content should be. The lower the screen resolution and the greater the distance, the size of the graphics should be larger.
- Aspect Ratio: The resolution of LED displays varies depending on the size and pixel density, but they generally offer high-definition (HD) or even ultra-high-definition (UHD) image quality. They can support different aspect ratios, such as 16:9 or 4:3, offer pixel mapping capabilities, allowing content to fit irregular shapes and sizes, such as curves, arches, or unique architectural structures.
- Colors: Applying contrasts between brightness and colors will ensure that the content does not fade and is perceived impeccably.
- Sometimes less is more: Sometimes a clear, concise and precise message is all you need to make an impact on the other person.
Did you know that 85% of global internet traffic comes from downloading audiovisual content? Consumers prefer moving content over static, it arouses their interest and connects them with different brands.
It is important to consider all the information available along with the specific objectives of your brand to make the best decision when purchasing your LED Video wall. If you still have doubts, you should consult a specialist who will advise you on all important aspects to obtain the best results.
Practical Uses of LED screens in different contexts.
The most popular practical uses today include:
- Churches: images, video, sound, live transmissions for the ceremonies and events of the houses of worship. It is a great tool to help people connect with the Bible and the teachings of the church.
- Virtual productions: content compatible with software such as Unreal Engine and other specific ones for the creation of real and fictitious scenarios for this type of production, such as movies and series.
- Command and Control Centers: Allow operators to monitor multiple data sources, video streams, and real-time information simultaneously.
- Corporate communication: They can be installed in lobbies, meeting rooms and employee areas to display company updates, key performance indicators (KPIs), news and announcements.
- Retail and Advertising: For advertising and branding purposes. They are used in shopping malls, retail stores, and digital signage networks to display product promotions, interactive content, and captivating visuals.
- Entertainment Venues: Used in concert venues, theaters, and sports arenas to display live broadcasts, performer close-ups, dynamic visual effects, and pre-recorded content. They also apply to spaces such as cinemas, fairs, casinos and places of varied entertainment.
- Education and Training: They can be used in classrooms, conference rooms, and simulation centers to enhance learning experiences. From viewing educational videos and interactive content to visualizing complex concepts and data.
- Airports and stations: They are used to provide important information about the flight or train schedule, the weather…
- Restaurants and hotels: They are applied to provide a better experience to guests. They can provide an interactive experience for guests, offer an aesthetic look, and entertain guests.
- Rooftops and streets: Rooftops are common outdoor advertising mediums. These screens have a wide audience coverage and can increase sales revenue. Its function is mainly to popularize the culture of the city.
The importance of these screens in our daily lives in the modern world cannot be denied.
The best content for your projects on the best LED screens
A successful video wall is a combination of using the right technology and designing specific content that takes advantage of the technology.
Mirackle is the company that will accompany you so that you can easily get your equipment and enjoy all the benefits that LED technology offers, for all types of uses and destinations.
To provide you with the best services, we have expert professionals who will advise you and offer you the best solutions for your projects.
When making the decision to purchase an LED video wall, we will make sure to accompany you at every step, with the professionalism and knowledge acquired over years of experience in these technologies.
In addition, at Mirackle we offer a series of benefits to our clients:
-
- Warranty: We offer a 24-month warranty on all of our products.
- Excellent value for money: Our customers choose and recommend us.
- Experience: We have an excellent team of experts.
- Financing available
- Technical service
- Permanent stock
- Rental: We offer the option of renting LED panels for social events, congresses, fairs, among others.
- Home delivery: We have distribution throughout the country.
- Shipment tracking service: So you can do it from your smartphone.
- Online support: Visit our website.
- After sales service: Advice on the installation, configuration and use of your equipment.
Our sales team is ready to help you find the perfect product for your project.
